The Gold Coast’s future is looking bright with Queensland’s first light rail opening soon and the city set to host the Commonwealth Games in 2018.
In May 2012, the Chairman of GoldLinQ John Witheriff and the Editor of the Gold Coast Bulletin Peter Gleeson launched ‘Love Our City’, a positive campaign aimed at supporting businesses impacted by construction, by encouraging a spirit of mateship amongst Gold Coasters.
As a local Gold Coast business ourselves, G:link has since rekindled our approach to the campaign.
In the spirit of ‘Love Our City’, G:link is:
- Partnering with local companies to encourage customers to use the tram to access businesses, stores and events near the route.
- Buying and employing locally to create jobs and deliver direct economic benefits to the city.
WHAT IS IT?
‘Love Our City’ is a public participation campaign aimed at fostering a sense of community. It is about reaching out and working together to encourage Gold Coasters to rediscover the great businesses that exist across the city.
BE PART OF THE CAMPAIGN!
Businesses of all sizes are embracing the ‘Love Our City’ campaign and logos have been created for each precinct along the light rail corridor.
To encourage customers to support businesses and to help these businesses promote they are enthusiastic and offering a great service, a range ‘Love Our City’ materials and tools are available. Please provide your details in the contact box in the G:et in Touch page if you are a business along the light rail corridor and are interested in:
- Receiving stickers, posters and badges to show you are passionate about the Gold Coast and are embracing ‘Love Our City’.
- Having your business and any special offers, unique merchandise or sales promoted on the G:link website.
- There are also many things businesses are doing to embrace the campaign including:
- Partnering with other stores to create incentives and activate events that encourage customers to visit stores in their area.
- Developing customer loyalty or incentive programs to encourage repeat business and the community to shop locally which have been successful in other cities during construction.
- Looking at existing opportunities for networking and promotion including local Alliances or Chambers of Commerce.
As part of their campaign, the Gold Coast Bulletin has encouraged local businesses and the community to let them know how they are taking up the reins of the campaign by doing something interesting or positive to attract locals or promote the city. Story tips and ideas can be sent to the Gold Coast Bulletin with ‘Love Our City’ in the comments section.
By choosing to shop, eat, play and stay locally we can all enjoy the best of the Gold Coast and help other hard working locals.